Finding the right domain name for your company is as important as determining its business name. It would directly influence your web traffic, which in turn would affect your company’s sales and revenue. To help you decide the right domain, here are the dos and don’ts for business domain names.
Do choose a unique domain name: If you can help it, make your domain name unique. If you have a distinct business name, use it for your domain name so that when people think of your company, they automatically know where to go. Moreover, a unique domain is necessary to avoid having your website confused for another.
Do include a location: Ideally, your domain name should also be your company name, but if your company name is a bit common, try adding a location to your domain name. For instance, one of the top results for keywords "Ipswich" and "plumber" is ipswichplumber.com.au. Doing this would help you land on the first page of search results.
Do keep it short and memorable: While the maximum domain length is 67 characters, you should keep yours much shorter to make it easier to remember. At the same time, try to pick something more memorable. A two-word domain may be short enough, but if it’s unremarkable, people would forget it.
Do make it easy to type: Your domain may be unique, short and memorable; it can even have a location. But if you choose one that’s difficult to type, then people might not bother looking for it. Try to bunching together large groups of consonants, especially uncommon ones like "x", "z" or "q".
Do stick to using .com domains: A top-level domain is the end part of a domain name, like.com, .net, .org. If you want to build up brand recognition or take advantage of type-in traffic, then stick to using the .com top-level domain. If the regular .com is already taken, get your country’s most popular ccTLD (i.e. country code top-level domain).
For instance, say you’re making a website for your Brisbane delivery business. As of this writing, brisbanedelivery.com is taken. Instead of getting the .net, .biz, or .org TLDs, get the .com.au extension, which is actually available. Here’s another tip: if the .com becomes available later on, grab that and redirect it permanently to .com.au.
Do register the domain under your name: When you register your company’s domain, see to it that it’s under your name. If it’s placed under someone else’s name, you won’t own your company’s website.
Do renew your domain before it expires: Can you imagine what would happen if your company doesn’t renew its domain when it expires? Someone else could get the domain, which means your website’s e-mail would become inaccessible and you’ll lose contact with your customers. This will greatly hurt your business.
Don’t use dashes, numbers and/or acronyms in your domain name: Dashes, numbers and acronyms make it harder to say the domain name without spelling it out. They also make it easier for people to forget how to type your domain name. Not having these inserts in your domain can dramatically increase your website’s traffic.
Don’t get a domain without checking its history: If a domain has a chequered history, complaints about the past could spill over to the present and expose your company to legal problems and other issues. For instance, if a now-available domain was previously banned by major search engines for cheating at search engine optimisation, you could still be penalised even if it wasn’t you. Because of this, research first before getting a domain you’re interested in.