Who doesn’t want business growth? You have more customers, get more orders and earn more money. But did you know that growth can sometimes be a problem in business? Below are the signs that your business is growing too fast.
If your company is having trouble keeping up with the incoming business, it may be a symptom that your business is growing too fast. For instance, you simply can’t produce enough to meet the immense bulk of orders, or maybe your software has become inadequate to deal with the volume. In other words, there’s a bottleneck in your process and you’re going to have to invest in clearing it.
Naturally, if there’s a deluge of demand, it’s your employees—your frontline—who bear the impact. And to keep up with the requisitions, they stay late and average working almost 80 hours a week. The main problem with having overworked personnel is that their productivity decreases, their absenteeism builds and employee turnover rises.
But it’s not just a matter of your company’s bottom line that’s affected. Resignations mean more work for you and your employees. You have to hire and train replacements; but even then, you might still have difficulty meeting the demand since many are newbies, and this could hurt your business.
Even with a credit line, you might still run into cash flow problems if your business grows too fast because your costs, which are increasing, are larger than the money coming in. Costs may be increasing because of stronger demand or perhaps you’re just expanding. Either way, your cash flow isn’t enough and this could force you to get into debt to sustain the company.
If this happens, you need to get a larger credit limit (or a credit line, if you don’t have one yet) and request your suppliers to let you pay at a later date. In the meantime, use your credit cards for handling your expenses.
Complaints from customers are normal. If your business is able to keep up with the growth, your help desk would be robust enough to deal with all the complaints. However, if your company is growing too fast, it wouldn’t be effective in addressing grievances. Your phone lines would be swamped and customers are put on hold for long periods of time. Since your troops are overworked, they might not be very efficient either. The result: customers would be increasingly unhappy.
You’re not the only one who would be overwhelmed. Since you’re trying to keep pace with the volume, your demand for materials increase and your suppliers won’t be able to keep up with you either. Your best course of action is to look for more suppliers to meet the demand. You can also just spend more to get additional materials, but you’ll have to fix your cash flow problem first.
Another symptom of rapid growth is that you and your employees are forced to handle tasks that are beyond your expertise. Because of this, roles would become unclear. While it’s good that you’re covering each other’s backs, this can become problematic since you and your employees probably aren’t qualified to handle these tasks. It also muddles your team structure and confuses your employees about their role.