Trademarking your IP
Registering a trademark is an important step in creating and protecting your brand. Having a registered trademark means that:
- You have an exclusive legal right to use your trademark for your goods and services (online and offline)
- You can stop others from using your brand and trading off / damaging your reputation
- You have intellectual property, which is a valuable business asset, and can be sold or licensed
- You can use the ® symbol
- You have a "priority date" if you later want to register your trademark overseas
Trademarks are registered on a "per country" basis and typically apply to all regions of the particular country. Registered trademarks last for 10 years and can be renewed indefinitely thereafter.
If you're starting something new, or looking to protect something already established, this is your opportunity to create your most valuable business asset. TMarque, created by experienced IP lawyers, is one of Australia's leading trademark service providers with a simple, cost effective registration process specifically designed for small business.